Brand Guidelines

Logo

Our logo is the face of Triage. Use it consistently and with care, it represents trust, security, and speed.

Triage Logo

Primary Logo

The Triage icon is our primary mark. Use the full-color version whenever possible on light backgrounds.

Color Icon
Color Icon
Border Icon
Border Icon
Navy Icon
Navy Icon
White Icon
White Icon
Navy Logo
Navy Logo
White Logo
White Logo

Symbol & Wordmark

The symbol can be used independently when space is limited or when the brand is already established in context.

Symbol

Triage Symbol

Use the symbol for app icons, favicons, and small-scale applications.

Wordmark

Triage Wordmark

The wordmark includes the full brand name for contexts requiring clear identification.

Logo Variants

Choose the appropriate variant based on background color and context.

Primary

Primary

Full color logo for light backgrounds

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Border

Border

Primary icon with border. Used in headers and navigation.

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Navy

Navy

Single-color for formal or print use

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White

White

Reversed logo for dark backgrounds

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Clearspace

Maintain minimum clearspace around the logo equal to 1.5× the height of the symbol. This ensures the logo has room to breathe.

Triage Logo with Clearspace
Minimum clearspace zone

Minimum Size

To ensure legibility, never display the logo smaller than these minimum dimensions.

Digital

Minimum size

24px

Recommended size

40px+

Minimum 24px for digital applications.

Print

Minimum print size

10mm

Minimum 10mm height for print materials.

Placement

Correct logo placement creates consistency and professionalism across all touchpoints.

Header placement

Header

Left-aligned, vertically centered in navigation bars.

Card placement

Cards & Containers

Centered with adequate padding on feature cards.

Partnerships

When co-branding with partners, maintain equal visual weight and clear separation between logos.

Triage
Partner

Use a vertical divider between logos. Maintain equal heights.

Incorrect Usage

Protect the integrity of our brand. Never modify the logo in any of the following ways.

Don't stretch

Don't stretch or distort

Don't add shadows

Don't add drop shadows

Don't recolor

Don't change colors

Don't rotate

Don't rotate the logo

Don't use low contrast

Don't use low contrast

Don't use busy backgrounds

Don't use busy backgrounds